ARTIST

Ludacris

Ludacris rode the early 2000s Dirty South explosion to widespread popularity, as his songs enjoyed an enormous embrace, mainly by urban media outlets but also MTV and pop radio. The Atlanta-based rapper went from local sensation to household name after Def Jam signed him to its Def Jam South subsidiary in 2000. In addition to connecting him with super-producers like Timbaland, the Neptunes, and Organized Noize, Def Jam gave Ludacris remarkable marketing push. Ludacris thus quickly became one of the rap industry's most in-demand rappers, guesting on hits for everyone from Missy Elliott ("One Minute Man") to Jermaine Dupri ("Welcome to Atlanta") when he wasn't dominating the urban market with his own hits, most notably "What's Your Fantasy?," "Southern Hospitality," "Area...
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