Next week marks the 40th anniversary of the first episode of "Sesame Street." Four decades later, the PBS show is still going strong, a testament to the enduring power of pro-education monsters and catchy tunes.
It's not only during commercial breaks that kids are exposed to marketing ploys. Commercial messages are also effectively embedded in the stories, images, and games kids love.
Children are bombarded with advertising messages everywhere they turn. Helping kids understand how advertising works can help protect them from being exploited by advertisers.